What’s the first thing you do when you see someone in Africa? Greet them! There’s no denying that greetings around the world differ from culture to culture and are sometimes shaped by our religions, customs and beliefs. This is why we would like to teach you a few ways Xitsonga people greet one another. Like in any other language, there are terms or words used for “good morning,” “good afternoon” and “good evening”. In Xitsonga, these type of greetings are suitable for when greeting the elders, a group of people or the people you respect highly: Avuxeni (/ah-boo-share-ni/) meaning ‘good morning’ – The word ‘Avuxeni’ literallyRead More →

The Pendoring Awards 2018 walked the talk on Thursday night with a true first: an awards ceremony in our 10 indigenous languages only. With English sub-titles for the untransformed. The winners were announced at a high energy evening – a celebration for all those in the creative industry who have excelled in driving the use of our indigenous languages in advertising. Hosted and MC’d by linguist and comedian Pule Welch (who holds an Honours degree from Wits University specialising in the phonology of African languages), with entertainment from rapper and poet Sho Madjozi, comedian and Actor Anne Hirsch, eclectic band Bombshelter Beast and the queenRead More →