On the morning of the 27th February 2018, Flying Fish CHILL LITE launched the Lite Brunch and we were lucky to be part of the guests that were shuttled to the event in a Cadillac.
Hosted by radio and TV personality Pabi Moloi, the event took place at The Royale in Craighall Park whereby Flying Fish CHILL LITE launched the Lite Brunch Collective, an Instagram page dedicated to winning at brunch in 2018.
The event which was attended by media, social media bloggers and industry influencers kicked off with a delectable brunch harverst and Flying Fish CHILL LITE infused cocktails.
We were then treated to an interesting and unique way of enjoying brunch by incorporating various activities such as Karaoke Spinning, Beer Yoga and Salsa Aerobics. The Karaoke Spinning class was hosted by Hloni Monku, followed by Beer Yoga with Jazmine Sehlako and ended off the morning with Salsa Aerobics by Delicia Arjuna which saw a lot of guests bring their own freestyle to the dance floor.
Why Booze It Up During Brunch?
According to Huffington Post, social media data collected through analytics from Crimson Hexagon, “boozy brunch” is predominantly a trend in large cities such as New York City and college towns such as State College, home to Pennsylvania State University. The trend in South Africa has grown in recent times and Flying Fish CHILL LITE saw an opportunity to create a niche platform for brunch lovers.
Colleen Duvenage, marketing manager at SAB INBev says “The Lite Brunch Collective is not only a social media platform but an event property where we will host brunch occasions for our consumers around the country in the most interesting places.” Looking to find the litest brunch recipes? You can go to the page @LiteBrunchCollective to get content on recipe ideas for brunch and suggestions on light cocktails that you can use.
For more information on Flying Fish CHILL LITE, visit Flying Fish.